I came across this article on innovation sometime ago by Tim O’Reily and it really resonated with my reasons for creating No Cookie Cutter Wines.
Tim shares some examples and the common theme seems to be people just wanting to make something better. My goal with the entire No Cookie Platform is to have a place where like minded food, wine and travel people can share their unique stories and experiences.
Most everyone is welcome to contribute, you just have to say hello or leave a comment here and I will get what you need to start posting on your own.
nocookiecutterwines.wordpress.com 
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