The Technology of Wine


 Jayson at The Wine Vault in Auckland New Zealand posted this video recently and since many people have not seen the inside of a winery it provides a good illustration about the choices available to wine consumers around the world.

The label on the bottle does not really tell the story, nor is wine produced in big industrial factories bad or wine produced in small quantities better because there is more love.  They are just different. 

The video (no audio) shows one of New Zealand’s largest commercial wineries – it could be anywhere in the world. 

Vodpod videos no longer available.





Contrast the above video with the photos below from a recent harvest at Torlesse Wines in Waipara New Zealand. Torlesse Wines is one example of hundreds who make artisan handcrafted wines in New Zealand and all other wine regions of the world. The Wine Vault is one example of wine shops around the world who make the effort to get to know the people behind the wines they share. 




Small lot Pinot Noir at Torlesse Wines - Photo Dick Pharis

Small lot production at Torlesse Wines - Photo Dick Pharis

The message is, we as consumers of wines from around the world, have choices when it comes to wine, who we buy it from and then share it with.

I think there is merit in getting to know and supporting “The Little Guys” . Think of it as a wine treasure hunt.

Do you have feelings about industrial wines versus artisan handcrafted wines?


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2 Responses to “The Technology of Wine”

  1. Kristen Says:

    Having worked for 3 months in a small château in Bordeaux, I am a big supporter of artisan crafted wines. There’s so much work that goes into it and I like to appreciate that fact when I enjoy my wine.

    Of course, in this day and age, I drink more industrial wine than I’d like to, but I try and make an effort to support the little guy. Even if I’m not a big fan of an artisan crafted wine, I enjoy tasting terroir driven styles. I see it as a sort of trip you can take from the comfort of your own home.

  2. Ron McFarland Says:


    Thanks for commenting.

    Artisan wines are like fruits and veggies from the farmers market during the summer. Special because of the extra care and time in letting everything fully ripen.

    Best enjoyed when we have the time to slow down and make the journey to the place of origin.

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